Michael Rose (Again) | “Passion is the missing ingredient in most of the...

“Passion is the missing ingredient in most of the product out there”

AMEN!

Put This On, Episode 1: Denim (by Put This On)

A beautifully crafted “web-series about dressing like a grownup”. Follow America’s Sweetheart Jesse Thorn as he discovers a pair of $500 denim jeans. Some really touching moments in this interview and amazing insight into the craft of making denim.

How often should you wash denim?

Short answer: When they stink

Long answer: Start with raw jeans, turn inside out, put in hot bath for ~1hr. Wear for 6 months or they stink so bad you basically can’t handle it! Wash And… Repeat. Every month. Or as rarely as 3-6 months.

13th Aug 2010

“Passion is the missing ingredient in most of the product out there”

How often should you wash denim?

Short answer: When they stink

Long answer: Start with raw jeans, turn inside out, put in hot bath for ~1hr. Wear for 6 months or they stink so bad you basically can’t handle it! Wash And… Repeat. Every month. Or as rarely as 3-6 months.